Thursday, February 5, 2015

The Introverted Author's Guide To Marketing

10 Tips to Flogging Your Books the Introvert's Way:

1) Read KBoards but never post. You don't have to. No one knows you're on the other side of the screen, snooping into the threads. You'll learn just as much and it's almost like being with people, only better.

2) Exercise. Pop a cassette tape into the old VCR--(yeah, you heard me)--and follow a work out led by a really cheerful, extroverted fitness leader. You'll kill two birds with one stone. A workout and socializing!

3) Email. No need to talk to anyone on the phone. Ever.

4) Write books.

5) Put the books on sale occasionally and advertise the sale at carefully chosen sites using this criteria: (a) they will accept your book (b) they offer a reasonable risk of recouping your investment (aka ROI) (c) they don't bug you to tweet stuff for them.

6) Work on improving your storytelling skills by writing more books.

7) Blog if you like it. I do.

8) Don't do anything that bugs you, makes you tense, grates on your nerves or is a time suck in the interest of "building a platform." Write books instead.

9) Do the activities you enjoy doing. I like giving readings where I can talk about the writing process, self-publishing or the writer's life. I'm not crazy about talking about the books themselves because I'm already removed from them by the time they come out. (Huh. Doesn't sound much like a reading. More like talking about books with wine involved....)

10) Join up with other writers when you foolishly commit yourself to hand selling at a fair or some other mad undertaking. You'll be less likely to hide out in the bathroom and therefore sell more books.

Bonus Tip: Write a bestseller and become a recluse.

Inspired by David Gaughran's book: "Let's Get Digital." Introverts need not fear the self-publishing marketing journey. Give it a read.

A big shout out to Draft2Digital for the free gift!

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